Browsing: Letters

Letters
3 Do I need a gallery?

A common question is, “Do I need a gallery?” The simple answer is, “No.” Yesterday, Vancouver artist John Ferrie emailed his annual exhibition notice, announcing his latest body of work and explaining himself in his own words: “I have often been viewed as an art rebel, as I have very much side-stepped the gallery system. Often showing in obscure environments such as the lobby of the Four Seasons Hotel or doing a huge installation for Vancity at their signature branch in Point Grey, I have discovered what works for me.

Letters
9 Little bets

In Peter Sims’ book, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, we see the value of making lots of small failures as a way to get to large successes. While Peter’s book is mainly aimed at entrepreneurs, it’s also of real value to us regular creative types. These days, cutting-edge gurus are passing the word around: “Fail often in order to succeed sooner.”

Letters
20 How do I get my work into a gallery?

The never-quite-satisfactory answer to the question remains what my dad told me long ago: “Keep busy while waiting for something to happen.” And while the old system stands — of visiting galleries in person, getting to know their programming and pursuing a shortlist with excellent images of current work plus support material — a new and remarkable artist’s marketplace is teeming with an active audience of gallerists, curators, agents, consultants, designers, collectors and advocates. You will find it on your phone.

Letters
17 Price floors and ceilings

You don’t need an economics degree to understand the pricing strategies of art galleries. One of my former dealers — no longer in the business — noticed that a very high percentage of gallery visitors just came in and went out. Painting sales were so infrequent he had to do something about it. Thinking price was the problem, he introduced a lot of cheaper items into the gallery — ceramics, souvenirs, knick knacks. The number of sales rose but total dollar values declined. The few “anxious wallets” who did come in simply satisfied their need with less expensive items. This situation is called “Collapsing Floor Syndrome.”

Letters
5 Tableau

“You have a first image,” said Mexican director Alfonso Cuarón, when describing his inspiration for his new film, Roma. “You just know that it is always going to be there. You don’t question that.” In Roma, almost every scene is meticulously composed and timed in a wide-angle tableau of human drama and staggering beauty. Drawn exclusively from Cuarón’s childhood memories, the film is shot from the perspective of his beloved nanny, Libo, and tells the story of her inner and outer life as an indigenous Mixtec domestic worker in 1970s Mexico City.

Letters
20 The dealer-friendly website

Last week, the most frequent questions jingling my inbox concerned artist’s websites. Fact is, most of them don’t work very well and artists often don’t know why. Some of course contain art that is substandard and any amount of smoke and mirrors won’t make them the dream machines that their owners desire. Having said that, many artist sites are wrongheaded and poorly done. I know this because over a period of several years I’ve had some pretty smart people fine-tuning my own site with an eye to troubleshooting and making it effective.

Letters
16 Physical encounter

Robert Ryman was a 22-year-old aspiring jazz musician who moved to New York City in 1953 and took a day job as a vacation-relief security guard at the Museum of Modern Art. There, he encountered the newly acquired Number 10, 1950 by Mark Rothko, part of the museum’s collecting spree of abstract expressionist paintings.

Letters
5 Avoiding the borinary

“Don’t play what’s there, play what’s not there,” said the jazz artist Miles Davis. His thought is one of the keys to avoiding the boringly ordinary — “the borinary.” Many works of art are what I call “one-two.” That is, they engage the mind and sensibilities only so far. Putting a half-filled wine glass into a landscape foreground, for example, turns borinary — for better or for worse — into a bit of a conversation piece. It becomes a “one-two-three.”

Letters
13 Striving for rejection

In 1986, Jim Lee was preparing to graduate from Princeton with a psychology degree and considered going to medical school. As a kid growing up in suburban St. Louis after his parents emigrated from Seoul, South Korea, Jim learned to speak English while escaping to comic books to relieve the anxiety of feeling like an outsider. Upon his graduation from Princeton and longing to return to his love of art, Jim decided to enroll in a drawing class. When something ignited inside him, he asked his parents for a year to postpone his studies while he tried to break into the comic book industry.

Letters
12 The values of big and small

One of the Seven Wonders of the Ancient World, the Colossus of Rhodes, stood near the harbour. It was constructed by Chares of Lindos over an eight-year period starting in 292 BC. Felled by an earthquake after only 56 years, as a pile of bronze shards and stone rubble it commanded just as much attention (a thumb, it was said, was larger than a man). Sold for scrap 800 years later, it took 900 camels to carry the remnants away.

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