The dealer-friendly website
Last week, the most frequent questions jingling my inbox concerned artist’s websites. Fact is, most of them don’t work very well and artists often don’t know why. Some of course contain art that is substandard and any amount of smoke and mirrors won’t make them the dream machines that their owners desire. Having said that, many artist sites are wrongheaded and poorly done. I know this because over a period of several years I’ve had some pretty smart people fine-tuning my own site with an eye to troubleshooting and making it effective.