Monetary rewards
A recent study conducted by German neuroscientists scanned the brains of artists to try to figure out why so many of us are broke. When presenting subjects with a button that delivered a cash reward when pushed, researchers noticed that artists’ brain activity flatlined when compared to dentists and insurance agents. MRIs and dopamine measurements showed artists to have a reduced activation in the brain’s reward system. On top of this, a second test showed the artists were having a heightened response in another area of the brain. When told they could reject the cash prize, dopamine surged. Renouncing money, it seemed, is what got artists fired up.